I wrote a short article for our company blog about common email problems and how to react to an email sent out with a mistake.
In email development, removing ‘special’ characters is important. Many email clients won’t show special characters unless they’ve been replaced with an HTML entity. Some of the more common cases of this occurring are smart quotes, ellipsis, copyright symbols, and accented characters.
Rather than search for each of these characters by hand, we use a neat little script that will find and replace all common examples of this – there’s even a version for fractions, which comes up a lot when working with recipes. If you’re interested in trying this out for yourself, the script is available on Github.
As a fun project, I was asked to create a poster for our company holiday party. We wanted to convey a winter theme, avoiding any specific holiday themes or mentions. I used Adobe InDesign CC to create this.
I recently wrote another blog post for BlueSpire Strategic Marketing. This one discusses the benefits of using email automation to target readers or respond to specific events.
Automated email tools can help tailor your messages so they only go to those subscribers who need it, avoiding oversaturating your readers with content that may not apply to them. These systems can respond to behaviors, lifecycle segments and much more in order to create meaningful communication with your consumers when they respond the best.
Recently, I authored a post for my company discussing the different options for developing mobile-friendly emails. Email, as I’ve been learning over the last few months, is behind in following coding standards. It reminds me a bit of when I was first learning to code, since tables are the standard for layouts and CSS support can be a bit sketchy.
That being said you can progressively enhance for those email clients that do support these techniques, similar to how you would with web development. Read the article for more information.
I was asked to create a cover design for a book of short stories titled A Tea Party & Other Strange Stories, by Aaron Wilson. The cover story is about a boy who is invited to a tea party and turned into a doll.
If you’re interested in this book, you can purchase it here.
As a student project, I designed a feature article for a magazine with a layout that uses the grid system. This article focuses on showcasing the difference between the comic “300” and the movie “300”.
As a student project, I created a poster campaign for the Tile Shop that would appeal to women interested in remodeling their homes. I worked as the Art Director for this campaign and worked with a Copywriter.