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Crafting Meaningful Communication with Email Automation

I recently wrote another blog post for BlueSpire Strategic Marketing. This one discusses the benefits of using email automation to target readers or respond to specific events.

Automated email tools can help tailor your messages so they only go to those subscribers who need it, avoiding oversaturating your readers with content that may not apply to them. These systems can respond to behaviors, lifecycle segments and much more in order to create meaningful communication with your consumers when they respond the best.

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