As an email developer and graphic designer with BlueSpire Marketing, I designed this proposal for a new homepage for the company in 2015. Although it was not selected, elements of it were used in the final site design.
The goal of this redesign was to create a homepage with a modern and graphic look appeal to potential clients and inform a larger site overhaul. BlueSpire's new branding included bright colors and a mix of vector graphics and images. It was also important that this design used a wide, segmented layout to showcase different services and parts of the website.
The design needed to feature brand elements such as icons and bright colors.
Leadership also wanted to follow design trends such as using large images and sections of content that appeared on scroll.
